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Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends, and translate findings into the company's overall design strategy. DIC promotes the unification and standardization of styles and design language for TCL’s smart ecosystem of products. Professional design experts from product, engineering design, user experience, and visual communication, plus diverse backgrounds of business strategy and consumer insights, form the DIC team. Together this multidisciplinary group shares a singular mission to conceptualize outstanding design, offer Intelligent Technology to all our users, and demonstrate TCL’s brand spirit of Inspire Greatness.
Design Innovation Center (DIC) is responsible for identifying new socio-culture and lifestyle trends, and translate findings into the company's overall design strategy. DIC promotes the unification and standardization of styles and design language for TCL’s smart ecosystem of products. Professional design experts from product, engineering design, user experience, and visual communication, plus diverse backgrounds of business strategy and consumer insights, form the DIC team. Together this multidisciplinary group shares a singular mission to conceptualize outstanding design, offer Intelligent Technology to all our users, and demonstrate TCL’s brand spirit of Inspire Greatness.